Postmodern architecture functions as marketing differentiation for office space
Evidence
On this analysis, architectural Postmodernism marks not a new aesthetic but the packaging needed to differentiate one skyscraper from another in an era when a buildingās individuality has come to be an important factor in marketing office space. ā Alex Callinicos, Against Postmodernism, 585
Categorization
- SEED: Article angle: tracing the āstarchitectureā phenomenon as a marketing arms race internal to real-estate speculation, not cultural expression.
- XREF: connects to: Postmodern architecture rejected utopian planning in favor of market-driven spontaneity ā Perry Anderson, The Origins of Postmodernity, 59; Marketing fads can override objective engineering in product design ā Toole, Floyd E, Sound reproduction- the acoustics andā¦, 825
Broader Connections
- Postmodern architecture rejected utopian planning in favor of market-driven spontaneity
#complicates(0.75) ā Perry Anderson, The Origins of Postmodernity, 59 - Marketing fads can override objective engineering in product design
#exemplifies(0.75) ā Toole, Floyd E, Sound reproduction- the acoustics andā¦, 825