Post-2008 capitalist ideology shifted from exclusionary threat to enforced solidarity

Evidence

How is it possible to impose all this? Well, only because of the general ideological atmosphere of capitalist realism. Whilst I do not agree with Paul Mason, capitalist realism has certainly changed its form compared to before 2008. Then it had a bullish quality that declared: “Either you get on board with us or you’re a sad loser who will die drinking meths in a gutter — if you’re lucky.” Since 2008, it has had a more desperate quality, which is what lies behind the ostensibly inclusive rhetoric of “We’re all in it together”. In other words, if we do not all pull together, we will all go down — rather different from the previous implication that anyone who does not come on board will just be crushed beneath the juggernaut of capital. — Mark Fisher (edited by Darren Ambrose), K-Punk, 1673

Categorization

• DEEPTHINKING: A sharp, reusable diagnostic: austerity’s ‘we’re all in it together’ as a shift in hegemony’s tone from crush-the-losers to mutually-ensured-sinking — dense enough to reframe how one reads present political rhetoric.
• XREF: connects to: Capitalism’s ideology is now itself anti-capitalist in content — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 582; Post-2008 capitalist realism shifted from bullying to desperation rhetoric. — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1673; Liberal communism now serves as capitalism’s dominant ideology — Mark Fisher, Capitalist Realism: Is There No…, 61 (+1 more)

Broader Connections

• Post-2008 capitalist realism shifted from bullying to desperation rhetoric. #expands (0.90) — Mark Fisher (edited by Darren Ambrose), K-Punk, 1673
• Capitalism’s ideology is now itself anti-capitalist in content #qualifies (0.78) — Mark Fisher (edited by Darren Ambrose), K-Punk, 582
• Liberal communism now serves as capitalism’s dominant ideology #exemplifies (0.72) — Mark Fisher, Capitalist Realism, 61
• Post-UDHR human-rights activism narrowed from economic to civil rights in tandem with neoliberalism #complicates (0.70) — Jessica Whyte, The Morals of the Market, 13