Portfolio logic colonizes creative selfhood, treating personhood as vendor-able capital.

Evidence

Not only are we encouraged to imagine our subjectivities as “portfolios” of traits, skills, experiences and competencies that we might rent out, we are also expected to see this as the expression inherent creativity. Here, the model portfolio is not only that of the financier but also that of the artist. … The portfolio offers an understanding of the “investments” the artist has made into her or his skills, education, experience and connections, as well as a window into the soul, implying access to the time and labour of its submitter and to the raw core of “human capital” itself: the ineffable, immeasurable substance of creativity. — Max Haiven, Cultures of Financialization, 451

Categorization

• XREF: Directly supports the reading goal — the self-as-portfolio is the precise mechanism by which finance colonizes everyday imagination; bridges directly to deWaard. — connects to: The logic of selfhood becomes indistinguishable from the logic of the corporation — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 25; Influencers synthesize individual identity with capitalist infrastructure such that personhood itself becomes corporate — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 394; Entrepreneurship became a generalized ideal pervading personal identity and relationships (+6 more)
• QUESTION: The claim that we experience our own subjectivity as a portfolio — how does this connect to contemporary freelance/gig-economy discourse and LinkedIn culture?
• SEED: Article angle: the etymology and cultural migration of the ‘portfolio’ from finance to the artist’s dossier to the LinkedIn profile — the financialization of the confessional self.

Broader Connections

• The logic of selfhood becomes indistinguishable from the logic of the corporation #expands (0.95) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 25
• Self-branding treats the self as a salable commodity marketed to employers #expands (0.90) — Alice E. Marwick, Status Update, 418
• Influencers synthesize individual identity with capitalist infrastructure such that personhood itself becomes corporate #expands (0.88) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 394
• Under capitalist subsumption, the self becomes a saleable commodity defined by interchangeability #corroborates (0.85) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 206
• Elite influencers are vertically integrated capital embodying the corporation as a person. #expands (0.82)
• Entrepreneurship became a generalized ideal pervading personal identity and relationships #corroborates (0.80)
• Self-branding functions as a neoliberal technology of subjectivity shaping its practitioners. #expands (0.80) — Alice E. Marwick, Status Update, 427
• Influencer images are self-portraits that produce a commodity identical to identity #expands (0.80) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 90
• Corporate brand logic imposes a forced timeless consistency on personal identity #corroborates (0.78) — Jenny Odell, How to Do Nothing, 552