Influencer images are self-portraits that produce a commodity identical to identity

Evidence

Why is it that people put so much effort into the construction of these images? Because they are well constructed self-portraits, not selfies. Because they are representations of a commodity, a representation that produces a commodity, a commodity indistinguishable from a subject, a commodity indistinguishable from an identity. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 90

Categorization

• DEFINE: Defines the central object of the Corpocene: the influencer’s self-portrait as commodity, identity-as-product.— the load-bearing insight of this chapter for the reader’s framework.
• DEEPTHINKING: The claim that the self/identity is a commodity whose production and realization are inseparable from the subject is the chapter’s paradigm-shifting core—it completes the influencer-as-firm circuit.
• XREF: connects to: Shared techniques render the world’s face identical for everyone; Portfolio logic colonizes creative selfhood, treating personhood as vendor-able capital. — Max Haiven, Cultures of Financialization, 451