Polarized social contexts may require focusing on similarity rather than overlap complexity

Evidence

Thus, one needs to keep in mind potential differences in the nature of the categories used to assess social identity complexity, and the situational context in which they are placed. Hence, when seeking to make sense of social identity complexity involving somewhat more polarized social categories, or in more polarized social contexts, it may be necessary to examine both types of complexity, or even focus solely on similarity complexity. — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 541

Categorization

• SEED: A methods note with an article angle: how to measure identity complexity in deep-partisan or polarized societies where the overlap component is confounded by demographics.
• XREF: connects to: Political rhetoric can manufacture group associations purely through sufficiency of similarity — Mary Bucholtz and Kira Hall, Identity and Interaction: A…, 76