Persuasion research targets changeable audiences rather than committed opponents.

Evidence

The focus group excluded those who identify as conservative and those who strongly disagree that structural racism and race-based discrimination need to be addressed in the United States, because we determined that their minds could not be changed over a few short days. — Dorothy A. Brown, Getting to Reparations, 492

Categorization

• QUESTION: If the most committed opponents are excluded, does the studies’ finding about messaging strategy generalize to the audiences Brown must persuade in public debate?
• XREF: connects to: Polemical strategy’s opening move determines whether an audience will listen