Standard polling cannot reveal which arguments convert opponents

Evidence

Most polling asks for answers, not explanations. Pollsters do not learn why a person answered the way they did. I was charting new waters—I wanted to find out which arguments would work to convert opponents on this controversial topic. So let me take you behind the curtain and show you the focus group messaging that worked and turned a frame into the building blocks for Getting to Reparations. — Dorothy A. Brown, Getting to Reparations, 489

Categorization

• DEFINE: Establishes her research method — focus-group argument testing rather than polling — as the evidentiary basis for the whole book’s persuasion strategy.
• corroborated: 2 independent passages support this claim — Dorothy A. Brown, Getting to Reparations: How Building a…, 489