Personalized climate outcomes motivate better than abstract intergenerational ethics.

Evidence

Motivating people to change has limited value if they have no access to appropriate resources and environmental supports for realizing those changes. Enlisting or creating environmental supports expands and sustains the changes promoted by the serial dramas. The dramatic productions are designed to operate via two pathways, first by informing, enabling, motivating, and guiding viewers. However, people also are socially situated in interpersonal networks (Bandura, 2006a; Rogers & Kincaid, 1981). — Albert Bandura, Moral Disengagement, 2836 (#complicates, via linked claim)

Categorization

  • XREF: connects to: Environmental ethics should centre identity, emotion, and particularity — Val Plumwood, Feminism and the Mastery of Nature, 700; Belief in collective efficacy can convert threatened control into personal climate action. — Immo Fritsche, Agency Through the We: Group-Based…, 47; Social-environmental supports sustain behavior change that motivation alone cannot (+2 more)

Broader Connections