Performativity has limits that historical crises can break, producing theory-resistant market anomalies

Evidence

The performativity of classic option pricing theory was, however, not a matter of simple self-fulfilling prophecy (see Merton 1949) or of the discovery of the correct way to price options. It was a contested, historically contingent outcome, ended by a historical event, the 1987 crash. No feedback loop of performativity stabilized the assumption of lognormal stock price movements. The crash was a grotesquely unlikely event on such an assumption and thus undermined its credibility. Nor, as we have seen, was the market reaction to 1987 a simple matter of rational learning from the rejection of the null hypothesis of log-normality. The strength and persistence of the skew becomes understandable only once 1987’s threat to the very existence of derivatives markets is grasped. No economist—indeed no identifiable person—invented the skew; economists have yet to reach any consensus on how best to theorize it. It was, we have argued, the upshot of a collective trauma, held in place subsequently in part by a concern that has an edge of morality to it. — Donald MacKenzie & Yuval Millo, Constructing a Market, Performing Theory, 188

Categorization

  • XREF: This sets the boundary conditions on performativity theory that Callon’s own framing glosses — a crucial corrective the reader following the performativity literature should track. — connects to: Performativity has real limits; markets still need culture and trust — Donald MacKenzie & Yuval Millo, Constructing a Market, Performing Theory, 25; Performativity can only be judged through historical study of markets — Donald MacKenzie & Yuval Millo, Constructing a Market, Performing Theory, 47; Economic crises alone do not directly cause fundamental historical events — Antonio Gramsci, Selections from the Prison Notebooks, 766 (+5 more)
  • DEEPTHINKING: That performativity can be undone by events no theory licenses — and that the durable residue (the skew) is collective trauma with a moral edge, not rational updating — is a paradigm-exceeding insight worth sitting with.
  • QUESTION: The claim that the skew persists partly through moral disapproval (‘shit-sellers’ facing obloquy) — worth probing how moral economies interact with model-driven pricing beyond this single case.

Broader Connections