Perceived deviance motivates attitude change while perceived consensus resists it

Evidence

Knowing that one is deviant (e.g., by holding exceptionally tolerant views) can motivate substantial behavioral and attitudinal change; by contrast, the knowledge that others agree with one’s beliefs and attitudes can make an individual resistant to change. — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 1928

Knowing that one is deviant (e.g., by holding exceptionally tolerant views) can motivate substantial behavioral and attitudinal change; by contrast, the knowledge that others agree with one’s beliefs and attitudes can make an individual resistant to change. — , Rudman, Laurie A - On the Nature of…, 1928

Categorization

• SEED: Angle: why holding the morally ‘right’ view can feel socially costly enough to suppress — the psychology of deviance-by-tolerance.
• corroborated: 2 independent passages support this claim — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice: Fifty Years…, 1928; , Rudman, Laurie A - On the Nature of…, 1928