Over a third of people deny clear sensory evidence to conform with a group.

Evidence

Before announcing their answer, virtually all dissonance-primed subjects looked surprised, even incredulous. But then a funny thing happened. Thirty-seven percent of them yielded to the majority opinion. They discounted what they could see right in front of them in order to remain in conformity with the group. — Lee McIntyre, Post-Truth, 91

Categorization

• XREF: Connects to the Asch conformity experiments and broader literatures on social pressure overriding perception. — connects to: People discount their own sense evidence to conform to group consensus — Lee McIntyre, Post-Truth, 89; Most people abandon clearly correct perceptions to match a unanimous group — Holm Gero Hümmler, Ulrike Schiesser, Fact and Prejudice: How to Communicate…, 185; People resist updating beliefs even at the cost of accuracy (+1 more)
• SHARE: The 37% yield rate is a striking specific figure worth sending to anyone interested in conformity research.

Broader Connections

• People discount their own sense evidence to conform to group consensus #corroborates (0.95) — Lee McIntyre, Post-Truth, 89
• Most people abandon clearly correct perceptions to match a unanimous group #corroborates (0.90) — Holm Gero Hümmler, Ulrike Schiesser, Fact and Prejudice, 185
• People resist updating beliefs even at the cost of accuracy #expands (0.80)
• People often distort evidence to fit preexisting worldviews rather than updating beliefs #expands (0.80) — Sander van der Linden, Foolproof, 108