Others’ nonprejudiced views may be the strongest cues for controlling prejudice

Evidence

Another matter ripe for future research concerns an issue Allport largely overlooked. That is, although the bulk of Allport’s chapter focused on the personal or internal reasons for renouncing prejudice and deploying mechanisms to address the attendant inner conflict, in a number of instances, Allport also alluded to the effect others’ views may have in discouraging expressions of prejudice. Though Allport clearly recognized the power of both inner (personal) and outer (normative) forces discouraging the expression of prejudice as alternative types of cues for “putting the brakes on prejudice,” he did not consider outer forces in any depth. Time, however, has revealed that the presence of others who discourage prejudice may be among the strongest cues for engaging controlled processes to prevent expressions of prejudice (see Crandall & Stangor, ch. — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice, 2120 (#corroborates, via linked claim)

Social sharing among ingroup members – gossip, rumor, opinions, stories, media – contribute to consensus in stereotyped beliefs and related prejudices. The most easily communicated traits constitute the core of most stable stereotypes (Schaller & Conway, 2001). The knowledge that their prejudices and stereotypes are shared gives people social permission to express their biases, reinforcing their own and other people’s stereotypes and prejudice. These prejudiced communications demonstrate the explicitly social shared understandings that underlie normal prejudice. — , Rudman, Laurie A - On the Nature of…, 331 (#complicates, via linked claim)

Categorization

  • XREF: connects to: Narrative can dislodge prejudice more effectively than polemics and polls; People suppressing prejudice conform most, even if the group is itself prejudiced.; External social norms may be the strongest cues suppressing prejudiced expression — John F. Dovidio, Peter Glick, Laurie A. Rudman, On the Nature of Prejudice: Fifty Years…, 2120 (+6 more)

Broader Connections