Only unexpected violations in familiar settings threaten meaning frameworks

Evidence

In his classic 1919 essay, The Uncanny (1919/ 1990), Freud observed that not just any unfamiliar experience will constitute a meaning threat and arouse a sense of the uncanny. Rather, uncanniness is the feeling aroused by unfamiliar experiences in familiar situations. It is only the unfamiliar familiar (unheimliche heimliche) that threatens meaning frameworks and arouses a feeling of uncanniness. In wholly unfamiliar settings, there are fewer expectations to violate, and moreover, one may expect unexpected experiences. Accordingly, the presence of unusual events confirms, rather than violates, one’s current meaning framework. For example, tourists visiting exotic locales expect to encounter events that are new and unfamiliar and therefore may not view these experiences as meaning threats. By contrast, incongruous experiences in familiar settings constitute an unexpected unexpected and therefore provoke that unique sense of the uncanny. — Travis Proulx, Steven J. Heine, and Kathleen D. Vohs, When Is the Unfamiliar the Uncanny?…, 11

Categorization

  • DEFINE: Defines the critical boundary condition for meaning threat: the ‘unfamiliar familiar’ rather than wholesale novelty.
  • XREF: Directly relevant to the meaning-maintenance / compensatory-affirmation framework the reader is testing; clarifies why absurdist literature in a familiar reading context qualifies as meaning threat. — connects to: Meaning threats evoke a content-independent need for meaning structure — Travis Proulx, Steven J. Heine, and Kathleen D. Vohs, When Is the Unfamiliar the Uncanny?…, 64; Novel or troubling events only make sense once mapped onto existing connotative domains; Encountering the unknown and threatening triggers reliance on texts over direct experience — Edward W. Said, Orientalism, 261
  • DEEPTHINKING: The paradox that novel contexts immunize against threat while familiar contexts with incongruity trigger defense is genuinely counterintuitive and load-bearing for experimental design — an exotic-locale tourist expects novelty, so nothing threatens the framework.

Broader Connections