Ongoing serial engagement produces deeper social learning than brief media exposure

Evidence

Story lines that dramatize viewers’ everyday lives and functional solutions get them deeply involved. They form emotional ties to models who reflect their own hopes and aspirations. Unlike brief exposures to media presentations that typically leave most viewers untouched, ongoing engagement in the evolving lives of models provides numerous opportunities to learn from them and to be inspired by them. — Albert Bandura, Moral Disengagement, 2831

Categorization

• XREF: Relates to the ADDENDUM on narrative mechanics and to how long-form fiction (e.g. Naqvi’s and the reader’s novels) educates through inhabitation rather than exposure. — connects to: Deep-engagement television evolved serialized narratives requiring total episode commitment — Tim Wu, The Attention Merchants, 1110; Active game inoculation sustains effects a week while passive infographic gains fade — Sander van der Linden, Foolproof: Why Misinformation Infects…, 868
• SEED: Angle for the reader’s craft writing: seriality as the technology that makes narrative persuasion possible — ‘ongoing engagement’ is the mechanism.