Observing others’ supportive behaviour predicted one’s own supportive behaviour.

Evidence

In the Maule earthquake study described above (Drury et al., 2016), we took measures of participants’ observations of others’ behaviour. Initially, we were interested in these descriptively, but it soon became clear that they were significant predictors of the collective behaviour outcomes – stronger than shared social identification, in fact (see Figure 2). — John Drury, The role of social identity processes…, 128

Categorization

  • XREF: Connects to social contagion theory and Bandura’s observational learning, and complicates the shared-identity model the book itself champions. — connects to: Observing others’ behaviour shapes one’s own behaviour most when shared identity is high. — John Drury, The role of social identity processes…, 131; Observed consequences of modeled behavior drive viewers to adopt it — Albert Bandura, Moral Disengagement: How People Do Harm…, 2830; Observing others give support increases one’s own support giving mainly when identification is high — John Drury, The role of social identity processes…, 130
  • corroborated: 5 independent passages support this claim — John Drury, The role of social identity processes…, 128

Broader Connections