Observed consequences of others’ actions shape viewers’ incentives to act aggressively

Evidence

Vicarious motivators are rooted in outcome expectations formed from information conveyed by the rewarding and punishing outcomes of modeled courses of action. Seeing others gain desired outcomes through their actions can create outcome expectancies that function as positive incentives; observed punishing outcomes can create negative outcome expectancies that function as disincentives. When aggressive behavior that is ordinarily disapproved of elicits no evident consequences, the implied permissiveness for it increases such behavior. — Albert Bandura, Moral Disengagement, 762

Categorization

• XREF: connects to: Persuasion that stimulates some behaviors while suppressing others constitutes conditioning — Shoshana Zuboff, The Age of Surveillance Capitalism, 1019