Objectification becomes bourgeois rationalization when objectivity remains unfree.

Evidence

True because it unmasks the particular as a necessary illusion, the false consciousness of isolated things as being themselves alone and not moments of the whole; and this false consciousness it breaks down with the power of the whole. Untrue because the motif of objectification, ‘alienation’, becoming a pretext for bourgeois self-assertion of the subject, is degraded to a mere rationalization, as long as objectivity, contrasted by thought to bad subjectivity, is unfree and does not measure up to the subject’s criticism. — Theodor W. Adorno, Minima Moralia, 267

Categorization

  • XREF: The critique that the whole can both break down false consciousness and rationalize the status quo connects to Marx’s concept of alienation as simultaneously true description and ideological legitimation. — connects to: Lukács saw rationalization as reification caused by commodity fetishism — Alex Callinicos, Against Postmodernism: A Marxist…, 379; Overturning banality requires pushing nuance to objectivity, not abandoning it — Theodor W. Adorno, Minima Moralia: Reflections from…, 237; Empiricism that excludes man-made context becomes ideology — Herbert Marcuse, One-Dimensional Man: Studies in the…, 454 (+6 more)

Broader Connections