News coverage affects attitudes with a peak two-week memory window.

Evidence

Note that our specification, taken literally, suggests that respondents have zero memory of events before the window of the Gallup survey in which they participated. While this assumption is certainly incorrect, we know of no work that calibrates the proper look-back window and rate of decay of current events on respondents’ attitudes and opinions (and of course choosing the rate of decay that maximizes our results would have been improper). We have explored robustness of our results to varying respondents’ “memories.” The coefficient on South × Articlecount and its significance increases as we add previous days to the window up to about two weeks, and then starts to fall. — Ilyana Kuziemko and Ebonya Washington, Why Did the Democrats Lose the South?…, 622

Categorization

  • XREF: Connects to agenda-setting and media-effects literature; also the appeal-broadcast study in the reading list about how campaign media matters. — connects to: Short experimental news exposure measurably shifts perceived problem importance; Dynamic, time-series tests confirm that media attention shapes public concern — John T. Jost and Jim Sidanius, Political Psychology, 1445; News coverage prominence shapes issue weighting independent of persuasion (+12 more)

Broader Connections