Neoliberalism works best when subjects voluntarily adopt market-logic selves

Evidence

For neoliberal market policies to operate properly, people must adopt actions, ways of thinking, and discourses that are congruent with neoliberalism. Neoliberalism, or the infiltration of market logic into everyday social relations, requires a willing subject and is far more effective when consensual and dispersed through micro-interactions than when imposed from the top down. This book argues that Web 2.0 models ideal neoliberal selves, and rewards those who adopt such subjectivities. — Alice E. Marwick, Status Update, 21

Categorization

• DEFINE: Provides the precise definition of neoliberalism (market logic infiltrating everyday relations) that scaffolds the entire book.
• XREF: Resonates with Foucault’s concept of governmentality and self-entrepreneurship theory. — connects to: Neoliberalism works best when subjects willingly internalize market logic through everyday micro-interactions; Neoliberals conditioned self-government on accepting market discipline — Jessica Whyte, The Morals of the Market: Human Rights…, 297; Neo-neoliberalism achieves ubiquity through replication rather than movement — David Theo Goldberg, The Threat of Race: Reflections on…, 1877 (+12 more)
• corroborated: 2 independent passages support this claim — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 21

Broader Connections

• Neoliberalism works best when subjects willingly internalize market logic through everyday micro-interactions #corroborates (0.95)
• Neoliberals conditioned self-government on accepting market discipline #corroborates (0.80) — Jessica Whyte, The Morals of the Market, 297
• The ideal neoliberal subject is a self-sufficient entrepreneurial risk-taker #exemplifies (0.80) — Alice E. Marwick, Status Update, 36
• Neoliberal markets and selves co-evolve through mutual trial-and-error adjustment #expands (0.80) — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 288
• Neo-neoliberalism achieves ubiquity through replication rather than movement #expands (0.75) — David Theo Goldberg, The Threat of Race, 1877
• Neoliberalism’s ultimate ideal self is the autonomous self-made individual #exemplifies (0.75) — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 430
• Neoliberalism frames free choice as exercised through secured commercial interaction. #expands (0.72) — David Theo Goldberg, The Threat of Race, 1788
• Neoliberals pursued an engineered order rather than expecting free markets to emerge naturally #complicates (0.72) — Philip Mirowski & Dieter Plehwe (eds.), The Road from Mont Pèlerin, 1907
• Neoliberal ‘freedom’ is internally redefined to mean market autonomy, not political liberty #qualifies (0.72) — Philip Mirowski, Never Let a Serious Crisis Go to Waste, 166