Multicultural journalism shifts public-service values from top-down to bottom-up

Evidence

Deuze (2005) argues that a multiculturalist approach to journalism requires a slow and subtle change in the consensual professional understanding of what serving the public really means. This involves a shift from a ‘primary top-down meaning to an increasingly bottom-up application’ (p.456), where journalists actively seek out engagement amongst their diverse communities. — Nadia Haq, ‘The National Media Just Sees Muslims…, 49

Categorization

• DEFINE: Clarifies ‘multiculturalist journalism’ as a reworking of the profession’s shared sense of serving the public.