Moral principle activation only shapes behavior when linked to the active self-concept

Evidence

When conjecturing about the possible consequence of the activation of certain concepts, it is also important to consider that the extent to which activation will impact behavior depends on whether the construct is part of the active self-concept (Wheeler, DeMarree, & Petty, 2007). The specific type of morality shifting that we are investigating is expected to occur as a consequence of the coming together of social identity activation and a threat to that very social identity. In other words, the active self-concept is inherently part of the story. Yet the possible factors moderating activation and, perhaps more importantly, the link between activation and behavior, remain to be understood. — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 2143

Categorization

• XREF: connects to: Self-negation is an active choice, not a passive outcome — Christine Daigle, Jacob Golomb (eds.), Beauvoir and Sartre: The Riddle of…, 435