Moral heroes frame their costly actions as ordinary duty, not heroism.

Evidence

The rescuers viewed their actions as a human duty rather than as extraordinary examples of moral heroism. After the protective relationship was established between rescuers and rescued, the development of social bonds heightened the force of empathic concern and moral obligation. — Albert Bandura, Moral Disengagement, 668

Categorization

• QUESTION: Bandura says social bonds developed after the relationship was established heightened obligation — is obligation primarily the cause or the effect here? Worth chasing the Oliner data for directionality.
• corroborated: 2 independent passages support this claim — Albert Bandura, Moral Disengagement: How People Do Harm…, 668