Minorities aligned with the broader Zeitgeist exert more influence than those arguing against it

Evidence

Other minority influence research has also shown that if a local minority (a minority within the current discussion group) argues in favor of positions that are shared by the larger population (the Zeitgeist), it is more effective than local minorities who argue for positions that are less prevalent or popular in the population (Clark, 1990). Thus, framing one’s preferred position or solution in terms of a shared belief system (i.e., social representation) can be quite a powerful tool for having influence, even when the majority disagrees with your position initially. — Leonard S. Newman and Ralph Erber (eds.), Understanding Genocide, 945

Categorization

• XREF: connects to: In-group minorities gain indirect influence because their views meet tolerance not rebuttal. — Leonard S. Newman and Ralph Erber (eds.), Understanding Genocide: The Social…, 951; Majority group cohesion, not weakness, is the precondition for minority influence — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 1415; Minority influence requires majority acceptance of the minority as legitimate in-group

Broader Connections

• Minority influence requires majority acceptance of the minority as legitimate in-group #expands (0.90)
• In-group minorities gain indirect influence because their views meet tolerance not rebuttal. #expands (0.85) — Leonard S. Newman and Ralph Erber (eds.), Understanding Genocide, 951
• Majority group cohesion, not weakness, is the precondition for minority influence #corroborates (0.80) — Roderick M. Kramer, Geoffrey J. Leonardelli, Robert W. Livingston, Social Cognition, Social Identity, and…, 1415