Media framing determined whether priming moved competence or integrity judgments

Evidence

Experiment 1 treated our two predictions unevenly. As Table 7.3 indicates, the first prediction is corroborated in two of three comparisons. Steady coverage of defense did strengthen the relationship between judgments of Carter’s defense performance and evaluations of his overall job performance, and between judgments of Carter’s defense performance and integrity, as predicted. However, the relationship reverses on judgments of Carter’s competence. And as for our second prediction, Experiment 1 provides only the faintest encouragement. — John T. Jost and Jim Sidanius, Political Psychology, 1477 (#expands, via linked claim)

Categorization

• XREF: connects to: Media priming affects only opinions directly implicated by the story; Priming works only when news frames closely correspond to the opinions that get weighted; News coverage priming affects performance judgments more than character judgments — John T. Jost and Jim Sidanius, Political Psychology, 1581 (+5 more)

Broader Connections

• Media priming effects on presidential evaluation are uneven across trait dimensions #expands (0.92) — John T. Jost and Jim Sidanius, Political Psychology, 1477