Media coverage alters the standards people use to evaluate the president

Evidence

In sum, Experiments 1 and 2 furnish considerable, if imperfect, evidence for priming. The media’s agenda does seem to alter the standards people use in evaluating the president. Although the patterns are not as regular as we would like, priming also appears to follow the anticipated pattern. A president’s overall reputation, and, to a lesser extent, his apparent competence, both depend on the presentations of network news programs. — John T. Jost and Jim Sidanius, Political Psychology, 1482

Categorization

• XREF: Connects to the broader agenda-setting research tradition (McCombs & Shaw) and priming literature in political communication. — connects to: Media shifts made politician scrutiny constant and pushed structural issues to the background — Vincent Bevins, If We Burn: The Mass Protest Decade and…, 598