Media-created reputations attract members who join a fictional version of a movement

Evidence

And secondly—paradoxically—the popularity bestowed on the group created an even bigger issue. SDS was flooded with new members, allowing it to grow at a rate of 300 percent in a single year. But these new arrivals did not want to join SDS—they wanted to join the organization they had read about in the newspaper, which didn’t actually exist. They showed up with longer hair, less ideological commitments, and a strange set of assumptions about the organization. — Vincent Bevins, If We Burn, 74

Categorization

  • XREF: connects to: Media coverage can create organizations that outstrip their actual membership — Vincent Bevins, If We Burn: The Mass Protest Decade and…, 73; Hierarchical organization correlates with protest movement success — Vincent Bevins, If We Burn: The Mass Protest Decade and…, 847; Online influencers become symbolic placeholders for audiences’ larger moral and political allegiances (+8 more)

Broader Connections