Mass production forces each consumer to conform to a pre-indexed stratification level.
Evidence
The public is catered for with a hierarchical range of mass-produced products of varying quality, thus advancing the rule of complete quantification. Everybody must behave (as if spontaneously) in accordance with his previously determined and indexed level, and choose the category of mass product turned out for his type. Consumers appear as statistics on research organization charts, and are divided by income groups into red, green, and blue areas; the technique is that used for any type of propaganda. — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 95
Categorization
- XREF: Direct precursor to the quantitative stratification data the reader collects elsewhere. — connects to: Consumption demand is manufactured to absorb surplus productive capacity. — Herbert Marcuse, One-Dimensional Man: Studies in the…, 196; Capitalist production speed forces matching acceleration in distribution and consumption. — Hartmut Rosa, Social Acceleration: A New Theory of…, 255
- yield-rescued: below the book’s yield-target cutoff, included anyway for connecting to: Consumption demand is manufactured to absorb surplus productive capacity. — Herbert Marcuse, One-Dimensional Man: Studies in the…, 196; Capitalist production speed forces matching acceleration in distribution and consumption. — Hartmut Rosa, Social Acceleration: A New Theory of…, 255