Mass media research persists in behaviorism despite knowing media are not behavioral inputs
Evidence
Watters traces the century-long history of “teaching machines” from Pressey and Skinner through programmed instruction to contemporary adaptive-learning platforms. The argument: ed-tech’s claims of personalization recapitulate behaviorist assumptions about learning that have been rejected in psychology for decades, yet persist in machine architectures. — , The Braided Reading EPUB, 1062 (
#exemplifies, via linked claim)
Of all the areas or subareas within communications, that of the mass media has proved to be the most fiercely resistant to adequate theoretical formulation—indeed, even to systematic discussion. The concepts and methods, which, if inadequate, are at least unembarrassing, when applied to interpersonal communication prove hapless and even a little silly when applied to the mass media. — James W. Carey, Communication as Culture- Essays on…, 334 (
#complicates, via linked claim)
Categorization
- XREF: connects to: Mass media resists the theoretical models that work for interpersonal communication — James W. Carey, Communication as Culture- Essays on…, 334; Educational technology personalization revives behaviorist learning theories long rejected in psychology — , The Braided Reading EPUB: 5-Year…, 1062; Asking about specific behaviors rather than abuse yields truthful data — , The Rod and the Child: A Global History…, 9768 (+3 more)
Related
- Educational technology personalization revives behaviorist learning theories long rejected in psychology (similarity 0.84)
- Mass media resists the theoretical models that work for interpersonal communication (similarity 0.83)
Broader Connections
- Educational technology personalization revives behaviorist learning theories long rejected in psychology
#exemplifies(0.60) — , The Braided Reading EPUB, 1062 - Mass media resists the theoretical models that work for interpersonal communication
#complicates(0.55) — James W. Carey, Communication as Culture- Essays on…, 334