Mass media resists the theoretical models that work for interpersonal communication

Evidence

Of all the areas or subareas within communications, that of the mass media has proved to be the most fiercely resistant to adequate theoretical formulation—indeed, even to systematic discussion. The concepts and methods, which, if inadequate, are at least unembarrassing, when applied to interpersonal communication prove hapless and even a little silly when applied to the mass media. — James W. Carey, Communication as Culture- Essays on…, 334

Categorization

• XREF: Explains why the field of mass communication studies struggles; connects to the limitations of effects/transmission models covered earlier in the book. — connects to: Understanding communication means grasping others’ purposes hermeneutically — James W. Carey, Communication as Culture- Essays on…, 383; Labelling research mass communication biased inquiry toward impact studies — James W. Carey, Communication as Culture- Essays on…, 240; Mass media research persists in behaviorism despite knowing media are not behavioral inputs (+2 more)
• corroborated: 2 independent passages support this claim — James W. Carey, Communication as Culture- Essays on…, 334

Broader Connections

• Understanding communication means grasping others’ purposes hermeneutically #complicates (0.75) — James W. Carey, Communication as Culture- Essays on…, 383