Mass culture’s content only appears to change while details stay interchangeable
Evidence
Not only are the hit songs, stars, and soap operas cyclically recurrent and rigidly invariable types, but the specific content of the entertainment itself is derived from them and only appears to change. The details are interchangeable. The short interval sequence which was effective in a hit song, the hero’s momentary fall from grace (which he accepts as good sport), the rough treatment which the beloved gets from the male star, the latter’s rugged defiance of the spoilt heiress, are, like all the other details, ready-made cliches to be slotted in anywhere; they never do anything more than fulfill the purpose allotted them in the overall plan. — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 97
Categorization
- DEFINE: Standardization: the defining trait of the culture industry — fake novelty within rigidly invariable types.
- XREF: connects to: Mass culture pre-forms experience rather than outlining it.; Cultural mass production renders people interchangeable copies stripped of individuality — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 113; Mass culture perfects its technical presentation while the content remains fatuous and standardized (+2 more)
Broader Connections
- Cultural stasis is constant novelty without ordered sequential change
#expands(0.90) — W. David Marx, Blank Space, 18 - Mass culture perfects its technical presentation while the content remains fatuous and standardized
#expands(0.88) - Mass culture pre-forms experience rather than outlining it.
#expands(0.85) - Media codes survive changes in subject matter but not the selections made under them
#corroborates(0.82) - Cultural mass production renders people interchangeable copies stripped of individuality
#expands(0.80) — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 113