Instrumentarian power arises from converging surveillance capabilities and monetized behavioral surplus

Evidence

This new power is the spawn of an unprecedented convergence: the surveillance and actuation capabilities of Big Other in combination with the discovery and monetization of behavioral surplus. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1214

Categorization

• XREF: Recapitulates the core causal claim from earlier chapters on behavioral surplus and Big Other. — connects to: Routine bodily self-monitoring has become a competitive, profit-generating infrastructure — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 25; Management consultancies openly frame behavioral surplus as monetizable market infrastructure. — Shoshana Zuboff, The Age of Surveillance Capitalism, 677; Instrumentarian power turns people into means toward surveillance capitalists’ market ends. — Shoshana Zuboff, The Age of Surveillance Capitalism, 1118 (+11 more)

Broader Connections

• Massive behavioral surveillance is the precondition for instrumentarian power and all its harms #expands (0.90) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1558
• Instrumentarian power governs through inducement and reinforcement rather than overt coercion #expands (0.85) — Shoshana Zuboff, The Age of Surveillance Capitalism, 1629
• Behavioral surplus extraction forms the core logic of surveillance capitalism #expands (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 70