Instant likes and dislikes often arise without any introspectively accessible basis.

Evidence

In some cases, an explicit basis for the instant attitude may seem obvious to its possessor: there is apparent self-other similarity, or an athletic team is from one’s home town or university, or a fictional character is depicted in blatantly admirable or despicable terms. In other cases, the instant attitude may have no introspectively accessible basis and, therefore, likely merits identification as an implicit attitude. — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition, 107

Categorization

  • QUESTION: Whether ‘instant attitudes’ with no introspectively accessible basis are the cleanest case of implicit evaluative responding is worth chasing — this is the reader’s core puzzle about implicit vs. MOC group-defense.
  • XREF: connects to: Implicit attitudes are past-experience traces not introspectively identified by the actor. — Anthony G. Greenwald and Mahzarin R. Banaji, Implicit Social Cognition: Attitudes,…, 80; Mere exposure effects strengthen as memory for exposures is reduced.; A diffuse attitude toward one attribute can implicitly inflect judgments of unrelated attributes. (+4 more)

Broader Connections