Influencer success requires tacit normativity of whiteness and racialized human worth.

Evidence

Within the class relations of influencer culture, the bourgeoisie are made up largely of rich, white people, and there are specific reasons for this. While not everyone discussed in this book can truly be situated as “elite,” we do believe that everyone discussed here is following a specific model of influencer, a model that intrinsically follows, to some degree, a normative acceptance of whiteness, linking wealth and success with a tacitly racialized understanding of human worth. — Grant Bollmer, Katherine Guinness, The Influencer Factory, 33

Categorization

• XREF: Grounds the class analysis in the reader’s four-infrastructure framework — the influencer form structurally presupposes a white model of selfhood. — connects to: Top marketing influencers skew overwhelmingly male and white — Brooke Erin Duffy, (Not) Getting Paid to Do What You Love:…, 486