Influencer management agencies emerged in Singapore by 2007 as client intermediaries

Evidence

Two of the earliest Influencer management agencies to launch were Nuffnang and Gushcloud, in 2007255 and 2011,256 respectively. They managed Influencers and functioned as an intermediary between Influencers and clients. Later, some smaller companies, such as blog platform My Fat Pocket and agency The Influencer Network also began to manage contracted Influencers who were signed exclusively to their firms, as well as freelance Influencers. Influencer managements aggregate Influencers across genres and pitch them to clients seeking Internet personae for endorsements, sponsorships, and social media marketing campaigns. — Crystal Abidin, Internet Celebrity, 223

Categorization

• XREF: Dates Nuffnang (2007) and Gushcloud (2011) as agency origins — fixture anchors for the typology-of-fame survey. — connects to: Singapore Influencer culture grew from mid-2000s blogshop self-modeling — Crystal Abidin, Internet Celebrity: Understanding Fame…, 218
• DEFINE: Clarifies that Influencer management agencies function as aggregators pitching personae to clients, defining the intermediary role for the reader.

Broader Connections

• Singapore Influencer culture grew from mid-2000s blogshop self-modeling #corroborates (0.78) — Crystal Abidin, Internet Celebrity, 218