Influencer as vocation differs from influencer as marketing mediator

Evidence

However, as an anthropologist focused on the culture and role of Influencers in society, I distinguish the “influencer” as a mediator situated in business research from the “Influencer” that I investigate as a vocation and practice focused on social media-based, multimedia, fame on the internet. — Crystal Abidin, Internet Celebrity, 216

Categorization

• DEFINE: Distinguishes the capitalized Influencer (vocational internet celebrity) from the lowercase influencer (business/mediator concept).
• XREF: Connects to Marwick and boyd’s work on micro-celebrity as practice, and to Senft’s early definition of micro-celebrity. — connects to: Influencers’ personal brands outweigh the corporate brands they sell — Crystal Abidin, Internet Celebrity: Understanding Fame…, 276

Broader Connections

• Influencers’ personal brands outweigh the corporate brands they sell #expands (0.75) — Crystal Abidin, Internet Celebrity, 276