Industrial usefulness explains how one narrow attention concept colonized all domains.

Evidence

Sure, Candy Crush Saga involves “attention.” But that is not the only kind of attention in the universe. And it is certainly not the most important kind (remember Weil’s invocation of faith? and love?). The problem is that the Candy Crush kind of attention (visual, vigilant, reflexive, cybernetic, quantified) proved IMMENSELY USEFUL to the advertising industry and the military—so useful that it seeped into every other part of our lives. Educators began to think of attention in these terms. So did parents. Even artists. — The Friends of Attention, Attensity!, 170

Categorization

• XREF: The military-advertising genealogy echoes the ‘human fracking’ framework and past chapters on whack-a-mole’s industrial history.