Implicit associations reflected in the IAT are influenced by societal messages, life experiences, context, and other environmental factors.

Evidence

About the IAT – Project Implicit (Project Implicit)

Categorization

  • XREF: connects to: To what extent does environmental visual adaptation (e.g., living in extreme high- or low-chroma landscapes) shift an individual’s implicit cognitive associations between achromatic light and moral valence?; IAT scores fluctuate with one’s current context and are better measures of biases held by places than biases held within minds. — The Implicit Association Test; Analysis of 4 million IATs (2004-2016) shows American implicit attitudes toward race, skin tone, and sexuality became less biased over time, tracking cultural trends. — Implicit Attitudes Can Change Over the Long Term (+4 more)