Analysis of 4 million IATs (2004-2016) shows American implicit attitudes toward race, skin tone, and sexuality became less biased over time, tracking cultural trends.

Evidence

Implicit Attitudes Can Change Over the Long Term (Association for Psychological Science)

Categorization

  • XREF: connects to: To what extent does environmental visual adaptation (e.g., living in extreme high- or low-chroma landscapes) shift an individual’s implicit cognitive associations between achromatic light and moral valence?; Using 4.4 million tests of implicit and explicit attitudes from U.S. internet respondents, implicit sexuality, race, and skin-tone attitudes decreased in bias over 2007-2016 and were forecast to continue declining toward neutrality. — Patterns of Implicit and Explicit Attitudes: I. Long-Term Change and Stability From 2007 to 2016; Implicit associations reflected in the IAT are influenced by societal messages, life experiences, context, and other environmental factors. — About the IAT – Project Implicit