Ideology operates through acting as if you believe, not sincere conviction

Evidence

Many people regard what they are required to do at work as quite ridiculous and ask why they have to do it. Capitalist realism is confronted, as the response comes back: “Well, you know, it’s just how it is now. We don’t really believe this stuff, of course, but we just have to go along with it.” That is all ideology really needs. You do not have to believe it in your heart of hearts: all you are required to do is act as if you believe it. — Mark Fisher (edited by Darren Ambrose), K-Punk, 1661

Categorization

• DEFINE: Gives Fisher’s core definition of capitalist realism’s ideology mechanism: cynical performance rather than genuine belief.
• XREF: connects to: Ideology operates through belief about what others believe — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1733; Some political falsehoods aim at affirmation of authority, not belief — Russell Muirhead and Nancy L. Rosenblum, A Lot of People Are Saying: The New…, 164; Capitalism functions on performed belief rather than sincere conviction — Mark Fisher (edited by Darren Ambrose), K-Punk: The Collected and Unpublished…, 1661 (+1 more)

Broader Connections

• Capitalism functions on performed belief rather than sincere conviction #exemplifies (0.85) — Mark Fisher (edited by Darren Ambrose), K-Punk, 1661
• Ideology operates through belief about what others believe #expands (0.78) — Mark Fisher (edited by Darren Ambrose), K-Punk, 1733
• Ideology succeeds only when naturalized from value into fact #expands (0.75) — Mark Fisher, Capitalist Realism, 37
• Some political falsehoods aim at affirmation of authority, not belief #expands (0.72) — Russell Muirhead and Nancy L. Rosenblum, A Lot of People Are Saying, 164