Habermas sought to end alienated labour so consumers could participate in culture.

Evidence

Where he followed conservative thinking closely was in seeing the solution to the problem he had diagnosed as lying in a new style, a new cultural will, in the `crystallization of a new attitude’. But what he understood by these concepts differed from what conservative theorists were concerned with. What Habermas wanted was to remove the alienated character of labour, so far as it was possible, so that consumers could become participants in culture. — Rolf Wiggershaus, The Frankfurt School, 569

Categorization

• DEFINE: Distinguishes Habermas’s ‘new attitude’ from the conservative version of the same phrase — a key structural ambiguity in the period.
• XREF: connects to: Habermas sought de-alienated labor while conservative theorists sought mass habituation — Rolf Wiggershaus, The Frankfurt School: Its History,…, 2309; Alienated consumption compensates for alienated labour — Rolf Wiggershaus, The Frankfurt School: Its History,…, 2304; Cultural alienation became marketable and co-opted rather than disruptive — Martin Jay, The Dialectical Imagination: A History…, 71 (+3 more)
• yield-rescued: below the book’s yield-target cutoff, included anyway for connecting to: Habermas sought de-alienated labor while conservative theorists sought mass habituation — Rolf Wiggershaus, The Frankfurt School: Its History,…, 2309; Alienated consumption compensates for alienated labour — Rolf Wiggershaus, The Frankfurt School: Its History,…, 2304; Cultural alienation became marketable and co-opted rather than disruptive — Martin Jay, The Dialectical Imagination: A History…, 71 (+3 more)

Broader Connections

• Habermas sought de-alienated labor while conservative theorists sought mass habituation #corroborates (0.95) — Rolf Wiggershaus, The Frankfurt School, 2309
• Cultural alienation became marketable and co-opted rather than disruptive #complicates (0.80) — Martin Jay, The Dialectical Imagination, 71
• Capitalism commodities liberatory movements into products the privileged can consume. #complicates (0.80) — bell hooks, Teaching to Transgress, 152
• Alienated consumption compensates for alienated labour #complicates (0.78) — Rolf Wiggershaus, The Frankfurt School, 2304
• Suffered alienation becomes a profitable commodity in the cultural marketplace #complicates (0.76) — Martin Jay, The Dialectical Imagination, 71