Cultural alienation became marketable and co-opted rather than disruptive

Evidence

To the horror of those who can genuinely claim to have suffered from its effects, alienation has proved a highly profitable commodity in the cultural marketplace. Modernist art with its dissonances and torments, to take one example, has become the staple diet of an increasingly voracious army of culture consumers who know good investments when they see them. — Martin Jay, The Dialectical Imagination, 71

Categorization

• ADDENDUM: Connects to the article on sacrificial cultural critique and co-optation; this is the commodification-of-dissent pattern applied to modernism and alienation.
• XREF: connects to: Culture that is fully commodified becomes unusable and merges with advertising — Theodor W. Adorno, Max Horkheimer, Dialectic of Enlightenment, 120; Commodity alienation masquerades as closeness while true culture stays uncomprehended — Theodor W. Adorno, Minima Moralia: Reflections from…, 168; Neoliberalism survived by co-opting multiculturalism into marketable identity commodities — Peter Morey, Islamophobia and the Novel, 185 (+3 more)

Broader Connections

• Neoliberalism survived by co-opting multiculturalism into marketable identity commodities #corroborates (0.95) — Peter Morey, Islamophobia and the Novel, 185
• Intellectual alienation arises from rigidified middle-class closed societies #expands (0.70) — Frantz Fanon, Constance Farrington, Black skin, white masks, 821