God-priming shifted the dominant norm from selfishness to equal splitting.

Evidence

The results showed not only a quantitative increase in generosity, but also a qualitative shift in norms. In the control group, the most common response was purely selfish: the typical player pocketed all ten dollars. In the God group, the norm shifted to fairness: a plurality of participants split the money evenly. — Norenzayan, Ara, Big gods - how religion transformed…, 140

Categorization

• DEEPTHINKING: Shows the mechanism is not just guilt reduction but a wholesale norm-flip: an invisible audience changes what counts as the expected behavior, not merely how much one takes.
• XREF: Directly relevant to Baumard’s partner-choice model: the God-gaze resets the strategic target of generosity in a one-shot anonymous setting.