Gender prejudice research began with a 1972 study on liking competent women

Evidence

To test their hypothesis that only gender egalitarians would like competent women, they designed the first individual difference measure of sexism, the (misnamed) Attitudes Toward Women Scale (Spence & Helmreich, 1972b), which assesses attitudes toward the rights and roles of women. Spence and Helmreich not only found support for their hypothesis, they effectively launched gender research within social psychology. — , Rudman, Laurie A - On the Nature of…, 746

Categorization

• SHARE: The cocktail party plus New Yorker cartoon serendipity origin story (‘You are really stupid. I like that in a woman’) is a perfect anecdote for someone into the history of social psychology.
• CANDY: The New Yorker cartoon line that launched an entire research paradigm is a light, quotable detail.
• corroborated: 2 independent passages support this claim — , Rudman, Laurie A - On the Nature of…, 746