Fashion blogging scholarship treated influencer work as feminized glamor and aspirational labor.
Evidence
The third epoch considers blogging in relation to fashion. … Collectively, they touch on microcelebrity as a practice, but have studied it specifically in the fashion industry in the American context. All texts look at how young people in the fashion industry use media as platforms to affiliate with corporations and fashion labels and sell themselves through forms of feminized labor such as “glamour labor” and “aspirational work.” — Crystal Abidin, Internet Celebrity, 638
Categorization
- DEFINE: Introduces ‘glamour labor’ and ‘aspirational work’ as analytic terms for the feminized work of fashion influencers.
- XREF: connects to: Influencer self-presentation obscures a hidden class antagonism and burnout. — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 113; Even critiques of warehouse exploitation are channeled through self-commodifying influencer formats — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 287; Believing in the selfie as a thing masks the class politics of influencer culture — Grant Bollmer, Katherine Guinness, The Influencer Factory: A Marxist…, 61 (+2 more)
Broader Connections
- Influencer self-presentation obscures a hidden class antagonism and burnout.
#expands(0.85) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 113 - Believing in the selfie as a thing masks the class politics of influencer culture
#expands(0.85) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 61 - Even critiques of warehouse exploitation are channeled through self-commodifying influencer formats
#expands(0.80) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 287 - Influencers are simultaneously product, producer, worker, and commodity
#expands(0.80) — Grant Bollmer, Katherine Guinness, The Influencer Factory, 208