Everyday life itself gets reframed as raw material for self-promotion.

Evidence

Vaynerchuk suggests that every social opportunity, including picnics and weddings, is a networking opportunity; tells readers to work at home between 7 P.M. and 2 A.M. after their regular eight to five job; and advocates focusing on the “hustle” over spending time with friends and family. — Alice E. Marwick, Status Update, 440

Categorization

• XREF: Connects to the reading purpose’s framing of self-branding as a labor discipline — echoes Marx on the subsumption of all waking life under capital. — connects to: Digital self-promotion is singularization, distinct from biographical individualization — Jürgen Habermas, A New Structural Transformation of the…, 43; Social media’s design rewards visibility and self-promotion with social status. — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 39; Self-promotion wins recognition that itself becomes a selling credential — Alice E. Marwick, Status Update: Celebrity, Publicity,…, 447

Broader Connections

• Digital self-promotion is singularization, distinct from biographical individualization #expands (0.85) — Jürgen Habermas, A New Structural Transformation of the…, 43
• Self-promotion wins recognition that itself becomes a selling credential #expands (0.85) — Alice E. Marwick, Status Update, 447
• Social media’s design rewards visibility and self-promotion with social status. #corroborates (0.80) — Alice E. Marwick, Status Update, 39