Emotion-tracking analytics are marketed as a pay-as-you-go service

Evidence

Kaliouby imagines that pervasive “emotion scanning” will come to be as taken for granted as a “cookie” planted in your computer to track your online browsing. After all, those cookies once stirred outrage, and now they inundate every online move. … As a start, Affectiva pioneered the notion of “emotion as a service,” offering its analytics on demand: “Just record people expressing emotion and then send those videos or images to us to get powerful emotion metrics back.” — Shoshana Zuboff, The Age of Surveillance Capitalism, 901

Categorization

• DEFINE: Defines ‘emotion as a service’ — a new contraction of the surveillance-economy taxonomy Zuboff is building.
• CANDY: The cookie normalization point — digital surveillance of behavior once inflamed outrage and is now background furniture — is a compact, tweetable insight.
• XREF: connects to: Continuous classroom monitoring is marketed as an empowering selling point — Nick Couldry & Ulises A. Mejias, The Costs of Connection: How Data Is…, 535; Emotion sensing is expanding from observation to mood modification — Shoshana Zuboff, The Age of Surveillance Capitalism, 902