Emotion sensing is expanding from observation to mood modification

Evidence

The possibilities in the depth dimension seem endless, and perhaps they will be if Affectiva, its clients, and fellow travelers are free to plunder our selves at will. … “Happiness as a service” seems to be within reach. “I do believe that if we have information about your emotional experiences we can help you be in a positive mood,” Kaliouby says. She imagines emotion-recognition systems issuing reward points for happiness because, after all, happy customers are more “engaged.” — Shoshana Zuboff, The Age of Surveillance Capitalism, 902

Categorization

• XREF: Directly parallels the behavioral-modification ambitions of predictive personalization discussed in earlier chapters — the shift from knowing to shaping the user. — connects to: Early affective computing aimed to serve the subject, not others. — Shoshana Zuboff, The Age of Surveillance Capitalism, 890; Emotion-tracking analytics are marketed as a pay-as-you-go service — Shoshana Zuboff, The Age of Surveillance Capitalism, 901; Emotion-detecting chips claim to classify twelve emotions across 64 trillion states — Shoshana Zuboff, The Age of Surveillance Capitalism, 900
• QUESTION: What enforcement or governance would distinguish modifying mood for commercial reward from manipulation? The boundary is unsettlingly thin.

Broader Connections

• Emotion-tracking analytics are marketed as a pay-as-you-go service #expands (0.80) — Shoshana Zuboff, The Age of Surveillance Capitalism, 901
• Emotion-detecting chips claim to classify twelve emotions across 64 trillion states #expands (0.75) — Shoshana Zuboff, The Age of Surveillance Capitalism, 900