Edu-tech firms frame pre-digital schooling as a deficient factory model

Evidence

So-called adaptive learning is today being offered by commercial providers as a “personalized” advance on the education of the predatafication era. Older, pre–Big Data education is depicted now as a “factory-model” under which all children had to receive the same content in the same manner (IBM Education), impeding “a deliberate and continuous approach to the improvement of learning and teaching” (Pearson). — Nick Couldry & Ulises A. Mejias, The Costs of Connection, 532

Categorization

• SEED: Angle: the rhetorical inversion by which personalized surveillance is sold as liberation from a standardized past.
• XREF: connects to: Rightward education policy advanced by reframing schooling as industrial productivity; The digital economy functions as legitimating hegemonic ideology for capitalism — Nick Srnicek, Platform Capitalism, 16; Schools normalize surveillant software by passively adopting it — James D. Kirylo (ed.), Reinventing Pedagogy of the Oppressed:…, 540

Broader Connections

• Rightward education policy advanced by reframing schooling as industrial productivity #exemplifies (0.75)
• The digital economy functions as legitimating hegemonic ideology for capitalism #complicates (0.72) — Nick Srnicek, Platform Capitalism, 16