Early micro-celebrity practice required exhausting in-person networking labor

Evidence

One of Jackson’s main activities was attending tech events; I frequently saw him out and about at meetups, conferences, and parties. Jackson described his typical schedule: he wakes up at eight, works for two hours, goes to the Yoono office from 10 to 4, attends one or two tech parties, returns home at 11, and works from home until 3 a.m. He saw this as a means to an end: I really moved here to really bust butt and make a million dollars by the time I’m 30. — Alice E. Marwick, Status Update, 298