Dominant media networks can be at peak size right before decline

Evidence

CBS was already the largest network, but the men took seriously what McLuhan called the “dinosaur effect”—the premise that they might be at their largest size right before extinction. … The two immediately set about a thorough purge, redirecting the network toward the young, liberated, and socially conscious. — Tim Wu, The Attention Merchants, 581

Categorization

• DEFINE: Introduces McLuhan’s ‘dinosaur effect’ concept and grounds it in the concrete CBS context.
• SEED: Article angle: the dinosaur effect as a broader organizational pattern—dominant firms at maximal size just before disruption.
• XREF: connects to: Internet media outlets collapsed in succession from 2016 to 2024 — W. David Marx, Blank Space: A Cultural History of the…, 713

Broader Connections

• Internet media outlets collapsed in succession from 2016 to 2024 #exemplifies (0.86) — W. David Marx, Blank Space, 713